Case Studies
Proof of Flavor
Case Study 1: A 2025 County Race:
Challenge: Low name recognition against an entrenched incumbent in a two-person race.
Our Fix: Neuro-tested messaging centered on fairness, trust, and public access.
Result: 19-point favorability swing in 8 weeks (internal tracking)
Case Study 2: U.S. Senate Primary — Overcoming Negative Perceptions (Eye-Tracking Study)
Challenge: Polling revealed voters associated the challenger with a rigid, “out-of-touch” leadership style.
Our Fix: Neuro-tested narratives re-framed the candidate with stories demonstrating flexibility, emotional intelligence, and community listening. All campaign ads and website landing pages were assessed using real-time eye-tracking studies to measure which message elements and visuals captured voter attention and held gaze—key proxies for emotional engagement and memory encoding.
Result: Within six weeks, unfavorability dropped 14 points; positive sentiment in focus groups increased by 27%. Eye-tracking data showed sustained attention to images and text stressing the candidate’s relatability and listening skills, validating the campaign’s strategic pivot.
Case Study 3: Global Consumer Brand — Emotional Connection for Loyalty
Challenge: Brand awareness was high, but repeat purchase and emotional loyalty lagged competitors.
Our Fix: Applied neuroscience testing (EEG, facial coding) identified which visual and storytelling elements in ads triggered lasting memory encoding and emotional resonance, resulting in a creative overhaul emphasizing trust, nostalgia, and social inclusion.
Result: New campaign drove a 33% increase in brand recall and a 21% lift in repeat purchases over three months.
Case Study 4: Influencer Media Launch — Maximizing Audience Activation
Challenge: Digital influencers faced declining engagement; content failed to “stick” in audience minds.
Our Fix: Strategic communications rebuilt messaging around proven psychological triggers—using cognitive bias modeling in content design.
Result: Video shares increased 55%; user-generated comments quadrupled, indicating deeper emotional activation and advocacy.
Case Study 5: Mental Health Advocacy Campaign — Media Psychology for Social Change
Challenge: Negative stigma made it difficult to mobilize young adults for mental health advocacy.
Our Fix: Leveraged media psychology insights to design campaign messages fostering empathy and positive attitudes, emphasizing emotionally persuasive stories and interactive formats.
Result: Online resource traffic up 41%; post-campaign survey showed stigma reduction and increased willingness to seek help.